MC Styling for Poulsen Motors

A friend of mine, Torben Poulsen, has created his own electric MC brand and is currently marketing his first motorcycle via his website here – I thought the bike looked interesting and suggested I could do a styling pitch for it, just to expand on where the design could go in the future.

The current PM design is a stylish roadrunner with a large cargo compartment for a “fuel” tank.

The design I came up with is a simplistic retro futuristic approach that covers the central components of the bike. It adds legacy style gauges where the tank cap would normally sit and lowers the handlebar to allow for a more sporty style rider position.

You can inspect the new design here

The sleek lines are primarily a styling choice, although there are aerodynamic benefits.

Electric vehicles are often measured on range and efficiency, in this case the styling could help achieve slightly better aerodynamics, but it in order to be fully efficient, a wind screen and other alterations would be necessary to properly include the rider in the overall airflow.

Instrumentation is embedded where the fuel tank cap would normally sit. The gauge style indicators is a design choice to emphasize the retro futuristic approach of the bike.

Having a tachometer isn’t really necessary on an electric motorbike, but since it connects to the legacy feel it’s included, in this case it’s purely an aesthetic parameter that measures the revolutions of the electric engine.

Although rendered without, the actual bike would have fenders placed as close to the tire as possible

It’s going to be interesting to see where the design goes from here, Poulsen Motors have expressed interest in taking the design further, so let’s see. As an added benefit my design students will be able to use this as an interesting foundation for their upcoming electric vehicle design class 🙂