We’ve all been through strange times caused by COVID-19 and some businesses have had to redefine themselves in order to survive.. Sometime during May we we’re contacted by a dynamic duo with a strong knowledge base in wine. Their task was simple: Convert their wine tasting setup from a cafe based experience to a series of digital media.
We helped make the transition happen by creating the logo and a series of small animations for use on their Youtube channel. The business is still adapting to the new media, but is moving towards a stable format which can be viewed here ( preview only, since embedding isn’t allowed ), the channel is live every friday:
In these stay-at-home times I’ve found a small amount of joy in focusing on nerdy things like implementing our logo in popular driving games and giving livery design a whirl again. The dissolution of the barrier between work and spare time is a dangerous thing these days, make sure to find fun distractions out there and stop thinking about the pandemic / economy for a while.
Well whaddya know, Witus turns 10 today!!
150 invoices, 7 x 1 year+ contracts, 2 x half year contracts, MANY Pro Bono jobs, 1 IP with 1 book and 2/3 competitions won. Phew! Let’s do another 10 🤠 THANK you for all of your support so far ❤️
Rest in peace oh you creator of so many futuristic visions. Syd Mead visited our design school while I was studying for my bachelors degree and we had a short talk about William Gibson. I mourn his passing by writing this post to reminisce in how his work inspired me.
I originally attempted to adopt his style in a competition that had exactly those parameters: Create a vision with clear Syd Mead associations. He himself was a judge, along with Adam Savage. The Syd Meadian design I wanted to create an homage for was his original Lightcycle as seen below:
I am however not an accomplished painter like he was, but I enjoyed the exercise and I wasn’t completely unhappy with my design seen here:
Sadly the jury was not in my favor and I shelved the design for later use, which was fortunate since I needed a futuristic looking electric dirt bike for an image I was creating several years later:
In that particular poster the bike design was really secondary, but since we all know that cool industrial design can really underline a science fiction world I spent some extra time thinking it through, the final image can be seen below here and is printed in 2 by 5 meters at our local incubator.
I fell in love with generative design some 10 years later and it felt natural to attempt to push the Marlin SM design even further into reality by actually having Fusion 360 run through the chassis parameters. Generative design procedurally generates a series of design solutions based on a preset definition arranged by the user. Example: 4 bolt fixings have to connect to a bumper plate that needs to absorb a force that in this instance was 30.000 Newtons in 3 directions. The program generates 5 outcomes and the user selects one or two to be implemented in the final design as seen here ( material chose was titanium ):
One of the 2 solutions that were chosen from the generative bumper design outcome
The designs are then implemented in the chassis that on the Marlin SM eventually looked like the image below here ( elements like suspension are of course added later ):
So there it is, thank you Syd Mead for pushing me in this direction, I am unsure where it will lead me, but I am happy with the strange and wonderful things it is teaching me. I hope you’re somewhere up there still enjoying the legacy of your work. Happy New Year and Godspeed.